As your start up grows, the stakes get higher, and the leadership decisions get harder. You are navigating team dynamics, board relationships and personnel decisions without a trusted sounding board.
You may have an executive coach - this is not a substitute, but an addition. Our goal is to give you real time support for measurable results, when it matters most - the instant you need it. No meetings, no waiting.
"I’ve coached the journey, from early revenue to going public. Each stage is unique but what all start up founders have is that passion to build. In my experience, leaders are doing 80% of leadership really well. But the other 20% is what I am skilled at coaching and my passion is helping you get better at that nuance needed. As your company gets larger, things change. Each stage is unique and as you grow, you are further apart from people. It’s critical to think about how to build culture, and how to come together to allow you to lead and share directions and passion. This clone is created from decades of coaching notes, books and presentations to serve you as a start up founder. My clients know I have their backs and that I will push them to be more people centric and more personally aware, and hold them accountable. With ExecCoach on Demand, I can provide that to you, whenever you needed it."
— John Baird, Founder
ExecCoach On-Demand is a 24/7, AI-powered executive coach that helps founders tackle leadership challenges in real time. Judgment-free, instant, and practical—so you can move forward with confidence.
ECOD is an AI executive coaching tool that gives you access to John Baird’s coaching approach 24/7, whenever you need to think through something important. John has spent four decades coaching leaders through their most challenging moments - from first-time founders finding their voice to Fortune 50 CEOs navigating complex transformations. ECOD is trained on John’s real coaching sessions, his bestselling books, and the frameworks he’s developed working alongside leaders at every stage of their journey.
ECOD was born from John’s clients’ demand for 24/7 coaching and thought partnership - the night before a critical board meeting, before a difficult conversation, when you’re stuck on a strategic decision, or when you need perspective on how you’re showing up as a leader. John spent the last 2 years building and refining his AI coaching tool or “clone” to give you coaching that helps you be both effective and authentic, strong and compassionate, clear-minded and heart-centered for the moments that matter.
Most AI tools give you information. ECOD gives you John Baird’s coaching presence, insights, strategies and frameworks. ChatGPT and other AI tools can help with leadership theory and principles. ECOD understands how leaders actually grow, make tough calls, and lead with authenticity. It doesn’t just answer questions - it helps you think more clearly, consider what you might be missing, and find your own path forward.
You get access to tried and true coaching approaches that have helped leaders navigate the human side of leadership: difficult conversations, self-doubt, values alignment, and building teams that thrive.
Bottom line: Elite executive coaching typically costs $100K+ annually. ECD gives you that same depth of thinking and framework, available whenever you need it, for a fraction of the cost.
Founders, CEOs, and senior leaders at startups and high-growth companies who are navigating decisions that matter deeply - for your company, your team, and yourself. If you want to lead more effectively but can’t access executive coaching right now, ECOD meets you where you are.
Vague Prompt:
“One of my leaders is struggling with their team, how do I coach them?”
Better Prompt:
“I have a VP who’s strong technically but hurting team morale. I meet with them tomorrow - how do I have this conversation with clarity and care?”
Follow-Up Prompts:
Treat ECOD like a real coach and have a real conversation - ask follow-ups, go deeper, explore angles, challenge it.
We recommend using ECOD weekly or even daily. It’s available on desktop and mobile.
ECOD is excellent for ongoing support and development. Live coaching brings the human dimension that technology can’t fully replicate.
Think of ECOD as your regular thinking partner. Live coaching is for the deeper work that benefits from sustained human connection, presence and dialogue such as building a lasting company culture or working through your fears or identifying triggers or blockers.
Many of our clients engage with John or a partner coach bi-weekly for deeper conversations and supplement with ECOD in between. We encourage clients to reach out for live coaching engagements when they feel they need to go deeper with their development. ECOD partners directly with Velocity Coaching, the premier coaching firm for start-up Founders and CEOs. We can help connect you with the right coach for your needs.
Yes. All conversations are completely confidential and encrypted. Your data enhances your coaching experience only - it’s never shared with anyone.
You can delete your conversation history anytime, for any reason. We will not provide transcripts, rather we encourage you to take notes as you would with a live coaching conversation.
We protect your privacy with the same care you’d expect from a trusted coach. What you share stays between you and ECOD.
Yes. Team plans let you bring this coaching support to your entire leadership team.
Why teams can find this valuable:
Each person gets their own private space. You can choose to share insights with each other, but everything is private by default.
Team admins can see engagement patterns (not conversation content) to understand how the team is using the tool.
Most leaders find value in their first session by bringing something they’re actually facing right now - a real challenge, an upcoming conversation, or a decision they’re working through.
No training required - just bring what’s on your mind and start the conversation. The more you use ECOD, the more it will tailor the coaching to your ongoing needs.
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